6 ‘Old-School’ Tips To Start A Photography Business With Old School Photography Marketing Strategies
Too often, these days, photographers planning to start a photography business ‘jump’ into the ‘mix’ with all of the ‘new’ (as in technologically advanced and innovative, etc.) bells and whistles of photography marketing. Of course, in order to start a photography business successfully and on solid ground it is critical to use ‘modern tools.’ But, many photographers, too often forget (or never knew) that the ‘modern marketing tools’ are improved ‘old-school’ marketing tools.
Of course, too many ‘old-school’ las vegas photographers use ‘old-school’ small business marketing activities and ‘refuse’ to adapt to the conveniences of ‘modern marketing tools.’ As an example: there was a time when people were ‘confused and mesmerized’ with cell phones! Many couldn’t conceive how the telephones worked without wires! Many refused to get a cell phone – figuring that they were a ‘fad’ and they could ‘get by’ with what they’ve been ‘getting by’ with for all of this time! Is this familiar to you?
‘Old School’ Tip #1‘Old-School’ Has A Place In ‘Modern’ Times
Your photography marketing activities should include the ‘old-school’ basics – with ‘modern’ adjustments for efficiency and professionalism. To start a photography business without using modern tools is like trying to successfully run a business without a telephone – wireless or ‘old-school/wired-to-the-wall’ type!
‘Old School’ Tip #2 – For The Foreseeable Future – ‘Technology’ Won’t Replace People
As advanced as technology is and is getting, and as convenient as technology is making everyday life for people, and as time-saving as technology has become – people ‘still’ prefer, and gravitate towards, ‘other people’ – the human touch. Photographers that can remember and build their photography marketing strategy on ‘people-still-needing-people’ strategies and activities are the consistently successful photographers – no matter what their photography niche.
‘Old School’ Tip #3 – Cyber-Space Has It’s Pluses – But, The Masses Still Prefer Literature
Yes, that’s right. Most of the world ‘aren’t’ online all of the time! Oh sure, the numbers (of people online a good deal of the time) are growing, but, an all-time ‘old-school’ photography marketing favorite is still a favorite of the masses – literature. After all, that’s how most photos are seen. Modern technology has made these tools even more effective in marketing for photographers. For example, with the quality of ink-jet printers, I can make business cards on an ‘as needed’ basis. Also, I can change my business card whenever I need or want to. As a photographer, not only should I leave them everywhere, I should do so regularly. Likewise with other ‘old-school’ photography business marketing staples such as brochures, fliers and circulars, for example. Ink-jet technology allows photographers to produce ‘customer-specific’ calendars and greeting cards – that’s ‘old-school’ photo marketing at the next level.